Brand Reseller Drop-Ship: connect once, sell through every reseller

It’s the InfiPlex Bridge program for brands and manufacturers who want other eCommerce sellers selling their products on other webstores and marketplaces — while the brand drop-ships each consumer order. InfiPlex creates the connection with your webstore or ERP that lets approved resellers submit orders to you, keeps your inventory current on every reseller’s storefront, and onboards each new reseller in under a week. Costs stay minimal on the brand side.

In a wholesale relationship you ship bulk inventory to the reseller and they fulfill from their own stock. In this program the reseller never holds your inventory: they list and sell your products on their webstore or marketplace, the consumer’s order comes to you through InfiPlex, and you or your 3PL ship directly to that consumer. You keep control of stock and fulfillment; resellers get a catalog to sell without having to buy it first.

One connection — your webstore or your ERP, like NetSuite or any other ERP you run. If it fits your flow, InfiPlex can also connect your 3PLs to facilitate shipments, tailoring the order flow to your business requirements. That single integration is built and fully tested by the InfiPlex implementation team, regardless of how legacy your internal systems are, and it’s the only build the program ever needs.

A reseller’s cost with InfiPlex depends on the number of orders they process each month, plus low EDI VAN costs through InfiPlex if one is required — a very affordable entry point for any size seller. For you as the brand, that’s the recruiting pitch: joining your program doesn’t require a reseller to fund an integration project, which is what “easier and faster adoption of your brand by more sellers” looks like in practice. See InfiPlex pricing for current plans.

Under a week. InfiPlex creates the process and documentation that assist any reseller with their setup, and works with each one to integrate their systems. Because your brand-side connection was fully tested once up front, there’s never a per-reseller testing round — the historical bottleneck in reseller programs — so “signed” turns into “selling” within days.

No — smaller brands and manufacturers are explicitly part of who the program was designed for. You can create your own drop-ship program — a network of resellers selling your products on other webstores — without an enterprise integration budget: start-up and ongoing costs stay minimal for the brand, and each reseller carries their own low, order-based cost rather than you subsidizing their connections.

Your stock levels flow through InfiPlex to every connected reseller in real time, so a reseller’s storefront never sells what you can’t ship. When stock runs low, InfiPlex’s low-inventory controls trim what channels see before overselling happens — protecting your fulfillment promise and your resellers’ seller ratings at the same time.

You do — from your own warehouse or through your 3PLs, which InfiPlex connects via its fulfillment systems to route each reseller order for shipping. The tracking number then comes back through InfiPlex to the reseller’s storefront to close out the consumer’s order — so resellers aren’t chasing you for tracking, and your team isn’t pasting it into portals.